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Cali Cups Coffee Wear
Role
Designer/Art Director
Project type
Branding
Location
California
Date
July 2022
Role
Creative Director/Designer
Project type
Branding
Cali Cups Coffee Wear requested a logo for their small start up. The goal of the identity was to create a timeless and simple icon to represent a coffee bean. The client wanted the icon to work as a pattern as well for use on their cups and other branded items.
We settled on a design that is based on a abstract coffee bean in the shape of the letter "C" to reinforce "Cali".
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